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Welcome Neighbor Mailers
New movers are one of the most valuable audiences you can reach—right when they’re making decisions about everything from dentists to dinner spots. Our Welcome Neighbor Mailers help your brand make a powerful first impression, powered by real-time mover data and smart targeting.
Reach New Residents Before Your Competition Does
Moving sparks action. New homeowners and renters are actively choosing service providers, updating routines, and looking for trusted local businesses.
With Welcome Neighbor Mailers, your business is one of the first they see in the mailbox—giving you a head start on building loyalty, awareness, and local visibility.
Why this strategy works:
Fresh, real-time new mover lists updated weekly
Hyperlocal targeting by ZIP code, neighborhood, or radius
Built-in offer panels to drive immediate response
Personalized formats available with name or neighborhood mention
Smart scheduling ensures mail lands within days of moving in
It’s local marketing delivered at the perfect time—when trust is up for grabs.
AI Enhances Every Mover Campaign
Artificial intelligence helps us optimize delivery timing, audience targeting, and campaign results. Instead of just sending to “everyone who moved,” our system filters your outreach to:
Focus on higher-value or homeowning movers (if applicable)
Prioritize neighborhoods most aligned with your customer base
Time delivery based on real-world response modeling
Track who responds via QR, landing page, or call activity
Recommend ongoing mail sequences to keep your brand top-of-mind
Want to extend your reach beyond the mailbox? You can also pair your mailer with OMNI Reach digital ads, so new residents see your brand online as well as in print.
Best Industries for Welcome Mail Campaigns
This strategy is ideal for any business that depends on local relationships, repeat service, or in-home trust:
Dental, healthcare, and medspa providers
Home services (HVAC, plumbing, roofing, pest, solar)
Restaurants and local food delivery
Realtors and mortgage lenders
Fitness centers, salons, and pet care
Community orgs, private schools, or family-focused services
If you want to get discovered early—and stay remembered—this format delivers.
New to Town Prospects Are Ready to Buy!
When someone moves into a new home, they need to quickly build their network of local services—from dentists and gyms to landscapers, cafés, and banks. New movers are in decision-making mode, making them one of the most valuable audiences for local businesses to reach. Because they haven’t established service provider loyalty yet, they’re highly open to trying new brands—especially those that reach out first. That’s why direct mail to new residents drives impressive response and conversion rates.
- Increased Direct Mail Investments: Over the past year, 61% of marketers have increased their direct mail investments, marking a 12% rise from the previous year. Forbes+1SeQuel Response+1
- New Mover Engagement: New movers are likely to engage with over 72 new brands, presenting a significant opportunity for businesses to establish early relationships. Speedeon
- Annual Expenditures by New Movers: Collectively, new movers spend approximately $150 billion annually, highlighting their substantial economic impact. PebblePost+1Porch Group Media+1
- Home Improvement Spending: Within the first 180 days of moving, new homeowners typically spend around $9,700 on items for their new home. Porch Group Media
- Direct Mail Response Rates: Direct mail campaigns have an average response rate of 9%, significantly higher than many digital channels. Amra and Elma LLC
- Home Renovation Investments: In 2024, 45% of homeowners have already spent $5,000 or more on renovations, with 36% exceeding $10,000. Clever Real Estate
- Homeownership Rates: As of the second quarter of 2024, homeownership rates for individuals aged 45 to 54 increased to 71.1%, while rates for those 34 and under declined to 37.4%. Bankrate
- Home Improvement Spending Trends: Over the past two years, 35% of homeowners have increased their spending on home improvements, indicating a steady investment in property enhancements. HIRI
Best Industries for Welcome Mail Campaigns
This strategy is ideal for any business that depends on local relationships, repeat service, or in-home trust:
Dental, healthcare, and medspa providers
Home services (HVAC, plumbing, roofing, pest, solar)
Restaurants and local food delivery
Realtors and mortgage lenders
Fitness centers, salons, and pet care
Community orgs, private schools, or family-focused services
If you want to get discovered early—and stay remembered—this format delivers.
What’s Included in a Welcome Neighbor Mailer Campaign
We make it simple to start reaching new movers consistently:
1. New Mover List Access: We use verified data to provide weekly or monthly lists of people who’ve recently moved into your target area.
2. Custom Postcard Design: Our design team creates a professional, friendly mailer that includes a personalized welcome message and an enticing offer.
3. Full-Service Printing & Mailing: Your postcards are printed, addressed, and mailed automatically—no manual follow-up required.
4. Consistent Monthly Outreach: You stay top-of-mind with new residents every week or month with ongoing mail delivery.
5. Performance Tracking: Include QR codes or promo codes to track redemptions and responses.
FAQs
Q: What makes new movers a good target?
A: They’re actively looking for new service providers and are more open to marketing than established residents.
Q: How do you get new mover data?
A: We use reliable sources updated weekly to track recent address changes in your selected ZIP codes.
Q: Can I send mail every month?
A: Yes. We offer automated weekly or monthly campaigns to continuously welcome new residents.
Q: Do I need to design the postcard?
A: No. Our team will create a custom, professionally designed mailer for you.
Q: Can I include a special offer?
A: Absolutely. We recommend including a first-time discount or incentive to boost response.
Q: What if I only want to target certain areas?
A: No problem. You can choose by ZIP code, city, or neighborhood radius.
Q: Is postage included?
A: Yes. All printing, list access, and mailing services are included in your campaign.
Q: Can I track responses?
A: Yes. We can use QR codes, coupon codes, or phone tracking to measure performance.
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.