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Every Door Direct Mail (eddm)

Want to blanket a neighborhood with your message—without buying a list? Every Door Direct Mail (EDDM) is the most affordable way to saturate local ZIP codes, carrier routes, or neighborhoods. We make it easy, efficient, and even smarter with AI-optimized delivery and performance tracking.

Stack of mortgage postcards in front of a laptop displaying a local ZIP code map for EDDM targeting.

What is EDDM?

EDDM is a USPS-approved program that allows you to send postcards, flyers, and mailers to every household on a selected carrier route—without needing names or mailing lists. It’s ideal for small businesses, grand openings, promotions, and local brand awareness.

Why businesses love it:

  • Target entire neighborhoods or ZIP codes

  • Lower postage rates than traditional direct mail

  • No mailing list or addresses required

  • Reach every mailbox on a route—residential and business

  • Optional AI tools to optimize timing and campaign performance

It’s simple, scalable, and perfect for building visibility fast.

Step-by-step visual showing campaign setup, postcard design, USPS bundling, and mail drop-off.

Who EDDM Works For

EDDM is best suited for businesses that serve local areas or want to dominate a geographic zone:

  • Restaurants, gyms, and local retailers

  • Medical, dental, and chiropractic clinics

  • Home services (HVAC, pest control, roofing, solar, landscaping)

  • Real estate farming and investor outreach

  • Schools, nonprofits, and political campaigns

  • Grand openings, limited-time offers, or event invites

If your business depends on local traffic—EDDM is how you get it.

Illustrated neighborhood map with ZIP code areas labeled and postcards being delivered.

Smarter EDDM with AI-Enhanced Targeting

Standard EDDM sends mail to everyone. With our AI-assisted system, you can go further:

  • Choose the routes with the highest likelihood of response

  • Prioritize zones based on income, homeownership, or service history

  • Schedule drops around local buying behavior and seasonality

  • Track calls, QR scans, and web visits linked to specific zones

  • Layer with digital ads using OMNI Reach for full neighborhood saturation

This isn’t just every door—it’s the right door, at the right time.

Mail carrier holding packages and knocking on a residential door, delivering direct mail.

Campaign Formats & Add-Ons

We offer everything you need to make your EDDM campaign a success:

  • Jumbo postcards, tri-fold brochures, or folded flyers

  • Design support optimized for EDDM compliance

  • Print + delivery coordination with USPS

  • Carrier route selection and mapping

  • Custom QR codes and tracking tools

  • Upgrade to multichannel with OMNI Reach for digital follow-up

Whether you’re sending 500 pieces or 50,000, our team handles the heavy lifting—from design to drop.

Why Use Us for EDDM?

  • Fast turnaround and professional design

  • AI-backed insights for smarter targeting

  • Print + logistics handled in one place

  • Live campaign tracking and reporting

  • Optional retargeting with matched digital ads

  • USPS-compliant specs every time

We simplify the process, amplify your results, and help your brand dominate locally.

FAQs

A: Every Door Direct Mail is a USPS program that lets you mail to every address on selected carrier routes without needing a mailing list.

A: It’s ideal for local businesses, restaurants, salons, gyms, realtors, and home service providers.

A: Nope. You simply choose your delivery area based on ZIP code or neighborhood.

A: Yes. We create custom postcards that meet USPS size and format requirements.

A: EDDM requires USPS-approved sizes. We’ll help you pick the right one.

A: Costs vary by quantity and postage, but EDDM offers discounted mailing rates.

A: Most campaigns go live within 5–7 business days after design approval.

A: EDDM doesn’t offer delivery tracking, but you’ll know exactly when your postcards are submitted to USPS.

Plan Your Free Direct Mail Campaign Today

Join over millions of businesses growing 
with direct mail marketing.

Please enable JavaScript in your browser to complete this form.
We respect your privacy. Your information is secure.Privacy policy.