Direct Mail ROI Calculator
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What file format should I use when submitting my electronic document for printing?
PDF (Portable Document Format) is the most common and preferred file format for submitting digital documents. With the installation of a PDF print driver on your computer, virtually any program can generate a PDF file suitable for printing. Both commercial and free PDF print drivers are available online for download from different sources. Although PDF files are recommonded, we do accept .TIFF, high resolution .JPG, .AI, .PSD, .PNG, & .EPS files too.
What is a proof and why is it important that I look at it?
In printing terms, a proof is a one-off copy of your document after all modifications and printing setup processes have been completed. It is your last and best opportunity to make sure that the print job comes out the way you want. By carefully inspecting the proof, you can help us assure an accurate, flawless delivery of your print job on the first run. Please note, that approving the proof is also you agreeing to the terms and conditions of the final product. Any mistakes or changes that you do not point out in the proof, will not be In The Mix’s responsibility.
Why do the printed colors look different from the colors on my screen?
In short, printers and monitors produce colors in different ways. Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model. When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.
What are basic things I should know when preparing my print file?
Make sure it’s set at 300 dpi (do this prior to creating the art), set the file to CMYK mode, use bleeds and margins, outline/embed any and all fonts you use!
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