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Carpet Cleaning Company Adds $76K in New Revenue with Postcard + AI Ad Strategy
The Challenge
A local carpet and home cleaning company was struggling to maintain a consistent flow of new clients. Despite offering same-day service and pet-safe products, the business faced heavy competition from national franchises. Their social media ads failed to convert, and referrals alone weren’t enough to scale. They needed a predictable, high-ROI marketing system to fill their schedule and build their local reputation.
The Strategy
Partnering with OMNI REACH, the team launched a campaign mailing 4,500 AI-targeted postcards featuring a $20 OFF offer, a QR code to schedule in seconds, and messaging around pet safety and local ownership. OMNI REACH used AI to analyze household demographics, pet ownership data, recent searches like “local carpet cleaning,” “eco-friendly home cleaners,” and “safe for dogs” — ensuring the campaign hit families most likely to book quickly. Facebook and Google Ads followed up with matching visuals to reinforce brand trust.
The Results
The integrated campaign drove 118 cleaning appointments and $76,000 in tracked revenue, delivering a 1,520% return on investment. Most bookings came within 10 days of the postcard drop. The QR code made mobile scheduling seamless, and many clients mentioned the postcard when calling. The business saw its highest month for first-time customers and expanded its team shortly after.
Key Takeaways
OMNI REACH’s AI found homeowners with pets, children, and high service intent
QR codes boosted mobile scheduling and reduced friction
Facebook and Google Ads doubled visibility, especially for last-minute bookings
Local, family-safe messaging resonated deeply in the neighborhood
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.