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Interior Design Firm Boosts Consultations with AI-Powered Postcard Campaign
The Challenge
A high-end interior design firm wanted to increase the number of in-home consultations to boost project bookings. While their portfolio and client referrals were strong, they lacked consistent lead flow from new prospects. With more homeowners investing in upgrades, they needed a way to capture that demand and convert it into consults and long-term design clients.
The Strategy
Using OMNI reach SMB — a machine learning-powered campaign system — the firm launched a dual-channel campaign: printed postcards plus digital ads. AI targeting focused on affluent homeowners in growth neighborhoods who had shown past interest in design or home improvement. A bold postcard featuring a “Free In-Home Design Consultation” offer was mailed to 6,100 homes, with a QR code linking directly to a booking page. Retargeted Facebook and Google ads reinforced the message digitally, creating a seamless cross-channel funnel.
The Results
The campaign generated 51 total responses and 34 tracked calls, converting to over $23,900 in closed revenue from booked consults and signed design contracts. Click-through rates on digital ads reached 1,700+ and included multiple sibling referrals. The QR code proved especially powerful, offering a fast track to schedule appointments without friction. This was the firm’s most cost-effective campaign to date.
Key Takeaways
AI targeting ensured the campaign reached design-conscious homeowners in active buying cycles
A free in-home consultation made the offer low-risk and highly appealing
OMNI reach paired postcard delivery with digital ad frequency to boost conversions
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
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