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Addiction Center Attracts 115 New Clients Through Direct Mail and Digital Outreach
The Challenge
A drug and alcohol rehabilitation center wanted to target adults struggling with addiction and promote its 24-hour hotline. Previous outreach efforts had been largely digital, but they lacked the targeted, high-impact messaging needed to spark immediate action.
The Strategy
OMNI reach deployed a bold postcard campaign with the message: “Struggling with Addiction? Let Us Help You Get Back on the Road to Recovery.” The postcard was mailed to individuals in high-risk neighborhoods and those with recent patterns of addiction or stress-related behaviors. A QR code allowed recipients to immediately reach the 24-hour hotline and schedule a consultation. Facebook and Google ads followed up with similar messaging to build trust and provide constant visibility.
The Results
The campaign resulted in 145 QR code scans, with 115 new patients enrolling in treatment programs. The clinic generated $85,000 in revenue, delivering an ROI of 1,017%.
Key Takeaways
Immediate and empathetic messaging drove urgent action
QR code access simplified the process for prospective clients
Targeted AI selection ensured the right people received the offer
Follow-up ads reinforced brand trust and maintained visibility
Customer Reviews
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