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AMP One Books $73K in Upgrades with “Outdated Panel” Campaign
The Challenge
AMP One needed to educate homeowners about the risks of outdated electrical panels — and generate bookings for high-ticket upgrade services. Despite growing demand for EV chargers and smart home tech, most leads weren’t aware their panels were underpowered or non-compliant.
The Strategy
OMNI reach created a bold, solution-driven postcard: “Outdated Panel? Upgrade for Power & Peace of Mind.” Messaging highlighted capacity, safety, and code compliance. Targeting focused on mid- to upper-income homes built pre-2000. The card included a QR code to schedule an assessment, while Facebook and Google ads reinforced urgency and credibility with the same visual theme.
The Results
6,800 postcards mailed → 64 QR scans → 27 panel upgrades booked.
The campaign generated $73,000 in revenue and achieved a 1,143% ROI. Most homeowners also added surge protection or panel-integrated EV hookups.
Key Takeaways
Educational framing drove response from unaware but high-need homeowners
AI targeting pinpointed homes with outdated panels
QR funnel reduced friction and increased appointment rates
Strong ROI from premium, safety-driven service positioning
Customer Reviews
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