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Assisted Living Facility Fills 19 New Rooms with OmniReach Direct Mail + AI Ads
The Challenge
A regional assisted living community was preparing to open new suites and needed to fill them before the end of Q2. Their online ads weren’t converting, and word-of-mouth had slowed. They needed a trust-building campaign that would resonate emotionally with families.
The Strategy
OMNI REACH deployed a postcard campaign with a compassionate, family-centered message and imagery. Using AI, the platform targeted nearby adult children and caregivers who recently searched or engaged with senior care content. Postcards included a QR code for private tours and offers. Simultaneously, Google and Facebook ads displayed matching creative for brand consistency and retargeting.
The Results
The community mailed 4,800 postcards and successfully filled 19 new residential rooms, totaling over $79,800 in new revenue. The ROI reached 605%. Click-throughs from digital ads topped 1,400 — largely from adult daughters and caregivers in nearby ZIP codes. The omnichannel approach established trust and captured interest at the right moment.
Key Takeaways
OMNI REACH used AI to pinpoint adult caregivers actively searching for senior care
Postcards generated trust while digital ads kept the facility top-of-mind
QR codes made it easy to schedule private tours directly from phones
The campaign surpassed all previous outreach efforts
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.