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Auto Shop Increases Appointments With Oil Change Offer-Based Postcard Campaign
The Challenge
This full-service auto shop needed a way to generate new business during slower spring months. Their regulars were booked for maintenance, but oil change volume had dropped — and with it, the ability to upsell diagnostics and repair work.
The Strategy
They mailed 4,600 postcards advertising $20 off any oil change. The bold headline—“Honest, Dependable Auto Service”—built trust, while the large coupon and mechanic imagery drove response. OMNI reach SMB automatically retargeted recipients via Google and Facebook ads using the same visuals and offer.
The Results
The campaign generated 28 total responses, including 22 phone calls. Of the 24 oil changes booked, 9 resulted in upsells for suspension and brake repairs. Total revenue was $16,800. Ads produced 15,000+ impressions and 199 combined clicks.
Key Takeaways
Oil change offers create high-conversion entry points for new service customers
OMNI reach SMB allowed full visibility into response across platforms
Messaging focused on trust and reliability resonated with value-seeking customers
Upsells made this one of their most profitable seasonal campaigns
Customer Reviews
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