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BOGO Ramen Promo Drives 186 New Diners in First 10 Days
The Challenge
A family-owned ramen shop was opening its first brick-and-mortar location and needed a reliable way to drive foot traffic quickly. With minimal brand awareness and heavy competition in the area, they needed a high-visibility offer to launch with impact
The Strategy
OMNI reach launched a postcard campaign promoting a Buy One Get One Free (BOGO) ramen offer. The design emphasized bold colors, high-quality food imagery, and a scannable QR code. Campaign targeting focused on nearby households, renters, and high-volume takeout ZIP codes. Simultaneously, Facebook and Google ads ran the same message to ensure multi-channel coverage during the grand opening.
The Results
The restaurant mailed 7,200 postcards, recorded 248 QR scans, and served 186 new diners within 10 days. Combined with upsell items and return visits, the campaign generated $29,800 in revenue, achieving a 1,032% ROI. The restaurant extended the promotion another week due to strong demand.
Key Takeaways
BOGO ramen offer was highly effective at attracting new customers
QR code helped track interest and reduce manual redemption friction
Brand design and grand opening urgency created social buzz and repeat business
Facebook + Google ads boosted visibility among younger urban eaters
Customer Reviews
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