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Boutique Furniture Store Generates $82K in Sales with AI-Enhanced Postcard Push
The Challenge
Brewfer Home, a boutique furniture retailer, needed to boost awareness and sales of their premium bedroom collections. With competitors offering steep discounts and generic promotions, they wanted a campaign that elevated their brand while driving real conversions — both in-store and online.
The Strategy
Brewfer Home, a boutique furniture retailer, needed to boost awareness and sales of their premium bedroom collections. With competitors offering steep discounts and generic promotions, they wanted a campaign that elevated their brand while driving real conversions — both in-store and online.
The Results
The campaign generated 203 QR scans and 148 total orders, resulting in $82,000 in furniture sales. From beds and dressers to matching nightstands, the average cart value exceeded expectations. OMNI reach delivered a 1,087% ROI while increasing the brand’s online visibility across the region.
Key Takeaways
- Elegant product presentation helped the postcard stand out from low-end competitors
- OMNI reach’s AI ensured only qualified, purchase-ready homes were targeted
- QR code made product discovery instant and seamless for shoppers
- The campaign drove a high volume of in-store and online purchases from new customers
Customer Reviews
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