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Campaign Brings in 103 New Patients for Pediatric Dentist in 6 Weeks
The Challenge
A pediatric dental office was expanding to a new location but lacked brand awareness among new families in the area. Digital ad campaigns weren’t gaining trust, and most new residents were defaulting to chain offices with higher visibility.
The Strategy
OMNI reach launched a mail campaign offering a warm welcome: a free exam and a welcome kit for new patients. AI-targeting filtered for families with kids under 12 who had recently moved within a 5-mile radius. The postcard was backed by matching Facebook and Google ads that emphasized friendliness and ease. A QR code allowed instant booking on a mobile-friendly form.
The Results
8,500 postcards were mailed. 139 QR scans led to 103 appointments booked. With follow-up visits and family referrals, the estimated lifetime value reached $68,700, generating an ROI of 902%. The clinic quickly filled its new location’s weekday schedule.
Key Takeaways
Messaging was tailored to make families feel welcomed and safe
QR bookings streamlined the signup process and reduced no-shows
OMNI reach’s timing ensured postcards landed just after move-in
The campaign created strong word-of-mouth referrals in the neighborhood
Customer Reviews
Plan Your Free Direct Mail Campaign Today
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