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Campaign Generates $45K in Contracts from “Protect Your Investment” Postcard
The Challenge
A premium pest control provider wanted to grow their higher-tier contract base — targeting homeowners with valuable properties at risk of infestations. Digital ads were drawing attention, but not converting serious long-term clients.
The Strategy
OMNI reach launched a postcard campaign aimed at homeowners in upscale neighborhoods using home value filters, pest-prone regions, and household data. The card showed real threats (termites, rodents, cockroaches) and featured a QR code for a “free private offer” on year-round coverage. Facebook and Google ads ran in sync with the same visuals and urgency-driven messaging.
The Results
The team mailed 9,100 postcards and received 78 QR inquiries. Out of those, 56 new contracts were signed, generating $45,000 in value with recurring revenue streams. The campaign achieved 964% ROI, and customer service teams reported stronger lead quality across the board.
Key Takeaways
Visually strong messaging helped validate pricing for long-term coverage
AI targeting isolated homes with both need and budget to act
QR and digital ads increased trust and fast-tracked conversions
Upscale neighborhoods responded better to prevention language than discount-driven promos
Customer Reviews
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