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Catering Company Increases Holiday Orders with Warm Postcards + OMNI Reach Ads
The Challenge
As the holidays approached, this catering business wanted to increase early bookings and drive traffic to its seasonal menu. The challenge was standing out in a competitive local market while emphasizing warmth, quality, and reliability in their service.
The Strategy
The campaign combined a beautifully designed postcard with family-style visuals and a strong early-booking incentive. OMNI REACH’s AI targeted families, corporate offices, and event planners most likely to need catering in the weeks ahead. A QR code on the postcard led to the seasonal menu and a booking form. Meanwhile, synchronized Google and Facebook ads reinforced the postcard’s call to action across all devices.
The Results
The business booked 37 catering jobs over six weeks, generating $86,400 in revenue and achieving a 413% return on investment. Many clients cited the postcard or the ads when ordering. Because OMNI REACH continuously optimized audiences, the campaign stayed relevant and visible during peak decision-making weeks.
Key Takeaways
Postcard visuals evoked warmth, family, and holiday joy
OMNI REACH helped pinpoint the highest-converting event leads
QR code traffic led to a 34% higher conversion rate than the homepage
Consistent ad visibility made this campaign one of their best
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.