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Childcare Center Increases Enrollment With Bright, Trust-Building Postcard Campaign
The Challenge
This early childhood center wanted to fill open slots in their toddler and Pre-K classrooms before the new school year. Local competition had increased, and they needed a way to communicate quality, fun, and safety to new parents — especially first-time enrollees.
The Strategy
They mailed 4,900 postcards to parents of children aged 6 months to 5 years, highlighting “Infant, Toddler, Preschool & Pre-K Programs.” The design used vibrant colors and photos of smiling kids and teachers to build trust and visual appeal. OMNI reach SMB launched a retargeting ad campaign on Google and Facebook using matching visuals and messaging.
The Results
The campaign generated 36 total responses — 29 phone calls and 7 digital form fills. They enrolled 21 full-time children and 5 part-time (afternoons and summer drop-in). Revenue from enrollments totaled $21,300. Ads produced 15,900 impressions and 231 combined clicks.
Key Takeaways
Parent trust is earned visually: smiling kids + bright design builds credibility
OMNI reach SMB allowed full-funnel tracking from ad to call to enrollment
Campaign outperformed past social-only efforts by more than 3x in lead quality
Best-performing enrollment effort for this preschool in 2 years
Customer Reviews
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