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Church Welcomes 106 New Guests With Minimalist Postcard + OMNI QR Funnel
The Challenge
This growing church wanted to make their Sunday morning services more welcoming to the broader community. They needed an easy, personal way to invite families and individuals who weren’t already engaged digitally and preferred a simple plan-your-visit experience.
The Strategy
They mailed 6,200 modern, minimalist postcards with the bold headline “Join Us This Sunday.” A QR code directed visitors to a brief service planning page highlighting service times, children’s ministry, and parking info. OMNI reach SMB launched synchronized Google and Facebook retargeting ads that mirrored the postcard design and tracked responses across all channels.
The Results
The campaign brought in 106 first-time visitors over six weekends. 54 visitors scanned the QR code, and OMNI ads produced over 16,800 impressions and 251 total clicks. About 40% of visitors planned their visit online after receiving the postcard.
Key Takeaways
Minimalist postcard design improved message clarity and call-to-action strength
OMNI reach SMB enabled full tracking from QR scan to visit confirmation
Personal “Plan Your Visit” landing page helped visitors feel ready before arrival
This campaign outperformed prior door hanger efforts by over 2x in attendance rates
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.