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Coffee Shop Boosts Repeat Customers with Thank-You Postcard + QR Code
The Challenge
Copper Bean Co. wanted to re-engage lapsed customers and reward their most loyal patrons. Competing with nearby cafés, the business needed a way to differentiate its brand and drive repeat business without relying heavily on social media algorithms or costly promotions. With little time for marketing internally, they turned to OMNI REACH to automate and personalize their approach.
The Strategy
The OMNI REACH platform powered a thank-you postcard campaign using AI to identify frequent past customers likely to return with a loyalty incentive. The postcard featured friendly, brand-aligned design and a QR code that led recipients to a custom page where they could claim a discount instantly. Facebook and Google ads were automatically triggered for additional touchpoints, keeping the offer top of mind.
The Results
The postcard campaign yielded 122 customer returns and over $4,800 in revenue. OMNI REACH’s predictive AI ensured only the most valuable customer segments received the offer. With a 260% return on investment, the campaign outperformed previous in-store promo efforts. The QR system helped track responses and streamline redemption.
Key Takeaways
OMNI REACH AI ensured targeting was limited to high-propensity repeat buyers
Branded postcard design helped reinforce loyalty and brand personality
The QR code drove seamless redemption and ROI tracking
This campaign delivered more return customers than any prior loyalty tactic
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
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