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Concierge Lighting Campaign Books $176K in Appointments from 34 Clients
The Challenge
Lumina Luxe, a high-end holiday lighting company, wanted to increase bookings in affluent neighborhoods known for custom architecture and gated communities. They needed to elevate their brand with a premium tone that appealed to homeowners looking for discretion, design, and white-glove service — not just twinkle lights.
The Strategy
OMNI reach launched a campaign centered on elegance. The headline, “Elevate Your Home’s Holiday Glow,” was paired with a stunning visual of a lit estate at night. Messaging highlighted by-appointment-only consultations, white-glove installation, and discreet storage. A QR code led directly to a VIP scheduling page. Digital ads targeted luxury neighborhoods, golf communities, and homeowners over 40 with interest in design and high-income profiles.
The Results
From just 5,200 postcards mailed, the campaign delivered 81 QR code scans and converted 34 clients, totaling $176,000 in project revenue. ROI came in at 1,087%, and many clients booked multi-year or storage-inclusive plans.
Key Takeaways
Elegant design and premium messaging boosted perceived value
QR code and “by appointment only” tone created exclusivity and urgency
Targeting high-income ZIP codes + design-focused Facebook groups improved conversion
This campaign booked more high-ticket installs than any previous season
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
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