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Dental Office Books 30 Consults With Free Exam Campaign Focused on Smile Confidence
The Challenge
This dental practice wanted to re-engage their local community and reach patients who felt self-conscious about their smile. Their goal was to promote affordable entry points for comprehensive care including whitening, exams, and cosmetic services.
The Strategy
They launched a 4,900-piece postcard campaign with bold text — “Stop Hiding Your Smile” — and a vibrant color palette. Offers included a free dental consultation and multiple cosmetic upgrade options. OMNI reach SMB launched matching Google and Facebook ads to retarget households and track every response.
The Results
The campaign produced 30 total responses — 25 tracked calls and 5 form submissions. They booked 21 consultations and converted 12 patients into whitening, Invisalign, and restorative care packages totaling $20,300 in revenue. Ads generated 16,200 impressions and 208 total clicks.
Key Takeaways
Confidence-focused dental messaging boosts engagement and conversions
OMNI reach SMB made multi-channel execution seamless and measurable
Offering a free consult lowered the barrier and increased trust
Best lead quality the office reported since pre-pandemic outreach
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
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