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Dental Practice Boosts Return Visits With Friendly Appointment Reminder Campaign
The Challenge
This dental practice needed a fresh way to reconnect with patients who had not visited in the last 6–12 months. Previous reminder emails and text messages had gone ignored. Their goal was to fill hygiene appointments before the spring rush and reduce patient churn.
The Strategy
They mailed 4,500 reminder postcards titled “Just a Friendly Dental Reminder,” designed with calming colors and clear call-to-action. The card invited patients to call or go online to confirm or reschedule their appointment. OMNI reach SMB ads mirrored the postcard creative and targeted the same patient radius across Google and Facebook.
The Results
The campaign generated 27 total responses — 21 of them by phone. They booked 18 hygiene appointments and several follow-up cleanings and exams. The campaign produced $16,100 in total revenue, and digital ads generated 14,200 impressions and 192 clicks.
Key Takeaways
Soft, friendly reminder language builds patient trust and boosts rebooking
OMNI reach SMB gave full visibility into all touchpoints and lead sources
Campaign achieved higher reactivation rate than email/text-only reminders
This strategy will now be used quarterly as part of their standard recall flow
Customer Reviews
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