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Dental Practice Converts 88 New Patients with Invisalign Offer Postcard

The Challenge
BrightAlign Dental wanted to drive adult Invisalign consultations and boost their cosmetic dentistry revenue. While many prospects were curious about Invisalign, few took action due to perceived cost, time commitment, or embarrassment about starting later in life.
The Strategy
OMNI reach created a targeted campaign with the reassuring message: “It’s Never Too Late to Love Your Smile.” The design featured a confident adult male and offered $500 off Invisalign with a free consultation. The campaign used AI-powered targeting to reach households aged 30–60 with a history of dental engagement or interest in cosmetic procedures. A QR code enabled instant scheduling, while follow-up Google and Facebook ads amplified the urgency and offer.
The Results
From 7,300 postcards mailed, BrightAlign Dental booked 88 Invisalign cases and logged 133 QR code scans. Total campaign revenue reached $114,400, and ROI hit 2,063%.
Digital Ad Network Performance
Platform | Ad Displays | Clicks |
---|---|---|
9,100 | 141 | |
8,200 | 119 |
Key Takeaways
The clean, modern layout and headline resonated with cautious new contact users
OMNI reach AI effectively targeted vision-seeking households with high intent
The QR booking funnel reduced friction and led to fast conversion
The campaign helped VistaClear capture a full pipeline of new contact lens patients
Customer Reviews
— Dr. Julianne Ho Focus+ OptometryDr. Aimee Rawlins Fresh Smile Dental Group
— Jordan Chen Smile Spectrum Orthodontics
—Melissa Tovar, Elevate Dental Arts
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.
