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Dojo Gains 94 Students with Confidence-Driven Martial Arts Postcard
The Challenge
BlueBelt Martial Arts needed to drive new student signups, especially among families with multiple kids. They wanted a campaign that emphasized confidence, structure, and family value while standing out from typical youth activity flyers.
The Strategy
OMNI reach SMB created a focused campaign centered on empowerment: “Build Confidence. One Kick at a Time.” The offer included a free trial and a sibling incentive (enroll 2 kids, get 1 month free). The design was clean, bold, and parent-oriented. AI-powered targeting reached homes with children ages 4–12, and the same audience was retargeted across Google and Facebook with matching ads. A large QR code directed to a quick trial signup page, reducing friction.
The Results
From 7,200 postcards, the campaign generated 138 QR scans and brought in 94 new students. With bundled memberships and add-ons, total revenue reached $43,200 — a 1,500% ROI.
Key Takeaways
Elevated design reinforced the exclusivity of the offer and appealed to luxury pet owners
OMNI reach AI ensured postcards reached loyalists ready for commitment
QR code created a seamless entry point to a premium grooming experience
This was Velvet Paw’s most successful membership push to date
Customer Reviews
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