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Home Services / Pressure Washing

Driveway Cleaning Service Converts 76 Jobs with 20% Off Postcard + OMNI REACH

“Our schedule filled up in a week — OMNI REACH found every hot lead in our area.”
0
Postcards Mailed
$0
Total Revenue
From driveway & patio power wash bookings
0
Jobs Booked
0
Return on Investment
0
Facebook Ad Displays
0
Clicks
0
Google Ad Displays
0
Clicks

The Challenge

A local driveway and patio cleaning business wanted to book more jobs during the summer peak season. But their previous social campaigns brought in low-quality leads and sporadic calls. They needed a targeted and visual approach to highlight the instant transformation their pressure washing service delivers — while maximizing lead quality and ROI.

The Strategy

OMNI REACH launched a data-backed postcard and ad campaign with 3,500 postcards sent to high-value homes likely needing exterior pressure washing. Each card featured a bold 20% OFF offer and a powerful before-and-after visual of a driveway transformation. A QR code enabled instant mobile booking, and AI-based targeting ensured recipients were filtered by property age, neighborhood, and search activity (e.g. “restore curb appeal,” “clean concrete,” “power washing service”). Google and Facebook ads reinforced the message, making the business feel “everywhere” locally.

The Results

The campaign resulted in 76 booked jobs in the first month and $42,200 in revenue. The 670% ROI shocked the owner — many customers referenced the postcard directly and booked the same day. The QR code drove nearly 60% of traffic, while the digital ads added over 10,000 impressions to keep the brand top-of-mind.

$42,200
Total Revenue
670%
Return on Investment

Digital Ad Network Performance

PlatformAd DisplaysClicks
Facebook4,90082
Google5,60091

Key Takeaways

  • OMNI REACH’s AI pinpointed homeowners with stained driveways and walkways

  • QR code made mobile scheduling instant and seamless

  • Visuals + urgency (“20% off this month only”) drove rapid response

  • The postcard campaign became their most cost-efficient acquisition channel

Plan Your Free Direct Mail Campaign Today

Join over millions of businesses growing 
with direct mail marketing.

We respect your privacy. Your information is secure.Privacy policy.