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HOA Lighting Campaign Books $84K in Community Contracts
The Challenge
EverBright Holiday Services wanted to scale their commercial lighting installations by reaching homeowners associations (HOAs), not just individuals. Their biggest challenge was coordination — they needed to win over community decision-makers with a compelling offer and turnkey process.
The Strategy
OMNI reach deployed a postcard campaign targeted to HOA board members and property managers in upper-income ZIP codes. The postcard promoted discounted group rates, uniform community designs, and full installation/removal. It included a nighttime visual of a fully lit community and a QR code to request a community quote. Facebook and Google ads reinforced the message to both decision-makers and residents.
The Results
6,200 postcards mailed, 93 QR responses, and 8 HOA contracts signed. The campaign generated $84,000 in total revenue across bundled installs and seasonal service agreements. The ROI reached 1,312%, and client teams stayed fully booked from November through mid-December.
Key Takeaways
Group messaging created social proof and encouraged board-level discussions
QR funnel simplified quote requests and sped up booking
Community-wide visuals helped prospects imagine the final result
OMNI reach’s timing aligned perfectly with seasonal interest
Customer Reviews
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