Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.
Free Inspection Postcard Drives 47 Booked Repairs in 12 Days
The Challenge
A regional roofing and exterior contractor wanted to generate more inbound inspection requests — particularly for non-storm damage like aging siding, clogged gutters, or roofing wear. Most homeowners didn’t realize they had issues until it was too late.
The Strategy
OMNI reach designed a full-color postcard offering a free inspection for roof, gutter, and siding damage. Bright yellow headlines and a QR code made the offer easy to claim. The campaign targeted homes aged 12+ years and ZIP codes with frequent weathering and seasonal repair patterns. Facebook and Google ads reinforced the offer with before/after visuals and fast action messaging.
The Results
From 6,900 postcards, the campaign generated 91 QR scans, leading to 47 full inspections and booked repairs. The company earned $218,000 in revenue, with a 1,078% ROI. Gutter and siding repairs made up nearly 30% of the bookings — a key growth goal.
Key Takeaways
Visual urgency and clean design helped drive QR engagement
“Free inspection” messaging overcame the hesitancy to act
QR + digital follow-up created fast conversions and multi-service upsells
Campaign diversified revenue across multiple service lines
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.