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Gift Retailer Drives Mother’s Day Sales with Emotional Postcard + QR Campaign
The Challenge
A gift retailer wanted to capitalize on the emotional significance of Mother’s Day by increasing sales of curated gifts, spa bundles, and personalized jewelry. While their website and store traffic increased around the holiday, they lacked a consistent way to reach new customers at the right moment. Competing brands dominated online ads, and most customers were browsing gift options too close to the deadline. The retailer needed to create early awareness and drive mobile traffic to their curated Mother’s Day collection with a campaign that felt warm, personal, and easy to act on.
The Strategy
Using OMNI reach SMB, the brand launched a heartfelt direct mail campaign supported by precision-targeted digital ads. The postcard featured an emotional moment — a smiling mom unwrapping a gift alongside her children — and offered a clear call to action: “Find the Perfect Gift for Mom Today!” A QR code allowed recipients to instantly browse a curated collection online. OMNI reach’s AI selected households with strong Mother’s Day purchase potential based on household composition, age, and spending behavior. Coordinated Facebook and Google ads reinforced the postcard’s message and visuals, building consistency across all platforms and touchpoints.
The Results
The campaign generated 61 total responses and 39 tracked phone or chat inquiries. Online traffic spiked as QR code scans drove high-intent shoppers directly to the curated collection, resulting in $25,600 in revenue from spa gifts, personalized jewelry, and limited-edition bundles. With 2,150 ad clicks and a 420% return on investment, the campaign became the brand’s most successful holiday promotion to date. Customers appreciated the ease of shopping and the emotional resonance of the campaign visuals, especially when browsing from mobile devices
Key Takeaways
OMNI reach AI helped the retailer reach households with strong emotional gifting intent
QR code integration enabled instant mobile access to curated Mother’s Day gift ideas
Visual consistency across postcard and digital channels created strong brand recall and high conversion
Customer Reviews
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