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Hearing Center Attracts 163 Visitors with Free Screening Postcard Push
The Challenge
ClearTone Hearing Center aimed to host a free community health event to drive education, trust, and long-term patient conversion. They needed a way to attract qualified attendees and promote screenings, demos, and consultations in one compelling campaign.
The Strategy
OMNI reach SMB developed a full campaign inviting adults 55+ to a free hearing health check event. The postcard used friendly, high-contrast design, with a warm photo and clear event info. A QR code encouraged RSVP and reduced friction, while matching ads on Facebook and Google reinforced visibility. AI targeting ensured the list reached households with high hearing health need and prior engagement with audiology topics.
The Results
The campaign mailed to 7,800 homes and generated 163 in-person attendees, 121 QR scans, and $58,100 in follow-up revenue from testing, device purchases, and service plans — an ROI of 1,387%.
Key Takeaways
Human-centered design made the invitation feel accessible and trusted
OMNI reach AI found engaged 55+ households in ideal geographic zones
QR code bookings streamlined event management and confirmed intent
The campaign led to the highest event turnout ClearTone had seen in 2 years
Customer Reviews
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