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Home Inspection Business Increases Realtor Referrals with Postcard + QR Code Campaign
The Challenge
A certified home inspection business wanted to strengthen its referral base with real estate agents and position itself as a dependable partner for closings. Despite having a solid reputation with a few brokerages, most agents were unaware the company offered priority scheduling, same-day reports, and certified mold clearance letters — services that could directly protect deal timelines. The challenge was to raise awareness and make it easy for realtors to refer clients at the right moment.
The Strategy
Using OMNI reach SMB, the inspection company launched a direct mail and digital ad campaign focused entirely on real estate professionals. A high-impact postcard was mailed to 6,700 agents, featuring clear value propositions and a QR code that enabled instant referrals. OMNI reach’s AI targeting identified active listing agents, teams with high transaction volume, and brokerages located within the company’s service area. The campaign also included synchronized Facebook and Google ads designed to increase visibility and reinforce trust. All messaging emphasized speed, dependability, and ease of use for both agents and their clients.
The Results
The campaign generated 53 total responses and 36 tracked phone inquiries. Over $18,900 in revenue was attributed to the campaign from full home inspections, certified mold clearance letters, and new agent accounts. QR code usage was particularly high, with several agents submitting multiple referrals from their phones while walking listings. Facebook ads provided additional exposure during off hours and helped convert agents who had saved the postcard but hadn’t yet referred. The campaign achieved a 380% ROI and established new brokerage relationships that continue to generate repeat business.
Key Takeaways
AI targeting identified active realtors who could benefit from fast, compliant inspections
QR code integration enabled instant, mobile-friendly referrals
The postcard’s clear value props and fast CTA helped agents act without delay
Customer Reviews
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