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Homeowner Avoids Foreclosure and Sells for Cash in 5 Days
The Challenge
A real estate investor wanted to find and close deals with homeowners behind on payments or facing foreclosure. The challenge was timing and urgency — reaching people before they engaged other investors or real estate agents.
The Strategy
OMNI reach launched a direct mail campaign with a bold message: “Sell Your Home for Cash Today — Avoid Foreclosure.” The postcards were sent to distressed homeowners using AI targeting, including ZIP codes known for high foreclosure rates, property distress, and late payments. A QR code was included for immediate access to a confidential cash offer form. Digital ads on Facebook and Google ran concurrently to reinforce the offer and encourage quick action.
The Results
7,500 postcards were mailed, leading to 112 QR code scans and 7 homes successfully sold for cash. The total sales volume amounted to $470,000, with an ROI of 1,245%. Most clients mentioned they acted on the offer because of the clear, fast option to avoid foreclosure.
Key Takeaways
Urgency messaging (“Avoid Foreclosure” and “Cash Offers”) drove immediate action
AI targeting ensured mail reached viable homeowners in distress
The QR code provided an easy, no-pressure path to take action
The integrated digital follow-up maintained visibility and reinforced trust
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.