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Inspection Business Books 11-Month Appointments with AI-Driven Postcard Campaign
The Challenge
A local inspection company specializing in builder warranty assessments wanted to target homeowners approaching the end of their 12-month builder warranty. Many of these homeowners were unaware that issues discovered after 12 months may not be covered, making the 11-month inspection a crucial service. While the business received referrals from real estate professionals, they lacked a consistent stream of qualified leads and were missing out on families in rapidly growing new home communities.
The Strategy
Using OMNI reach SMB — an AI-powered direct marketing platform — the company launched a targeted campaign combining physical postcards with synchronized digital ads. OMNI reach identified households in newer developments and matched them against known move-in dates to estimate when their builder warranty would expire. Postcards featuring a bold “Is Your Builder Warranty Expiring?” headline and a call-to-action to book an 11-month inspection were mailed to 6,900 homes. A QR code enabled fast mobile booking, and digital ads on Facebook and Google retargeted recipients across multiple devices to reinforce visibility and urgency.
The Results
The campaign generated 54 total responses, including 37 tracked calls and multiple QR-based bookings. The business brought in $18,200 in new revenue, mostly from 11-month inspections bundled with repair documentation reports and follow-up consultations. Digital ads reached over 97,000 impressions combined, while the postcard was credited by 61% of booked clients as the primary motivator for their action. The client reported a 375% ROI — their most successful warranty-targeted promotion to date.
Key Takeaways
OMNI reach AI precisely timed the campaign to target homeowners before their warranty expired
QR code booking enabled easy mobile conversion for busy homeowners
The combined postcard and digital strategy dramatically increased qualified inspections booked
Customer Reviews
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