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Interior Design Firm Boosts Consultations with AI-Powered Postcard Campaign
The Challenge
A high-end interior design firm wanted to increase the number of in-home consultations to boost project bookings. While their portfolio and client referrals were strong, they lacked consistent lead flow from new prospects. With more homeowners investing in upgrades, they needed a way to capture that demand and convert it into consults and long-term design clients.
The Strategy
Using OMNI reach SMB — a machine learning-powered campaign system — the firm launched a dual-channel campaign: printed postcards plus digital ads. AI targeting focused on affluent homeowners in growth neighborhoods who had shown past interest in design or home improvement. A bold postcard featuring a “Free In-Home Design Consultation” offer was mailed to 6,100 homes, with a QR code linking directly to a booking page. Retargeted Facebook and Google ads reinforced the message digitally, creating a seamless cross-channel funnel.
The Results
The campaign generated 51 total responses and 34 tracked calls, converting to over $23,900 in closed revenue from booked consults and signed design contracts. Click-through rates on digital ads reached 1,700+ and included multiple sibling referrals. The QR code proved especially powerful, offering a fast track to schedule appointments without friction. This was the firm’s most cost-effective campaign to date.
Key Takeaways
AI targeting ensured the campaign reached design-conscious homeowners in active buying cycles
A free in-home consultation made the offer low-risk and highly appealing
OMNI reach paired postcard delivery with digital ad frequency to boost conversions
Customer Reviews
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