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Real Estate / Rental Property Sales Campaign

Investor Converts 5 Rental Properties to Cash Offers in 3 Weeks

“This campaign gave us an efficient path to get rid of underperforming properties fast.”
0
Postcards Mailed
$0
Sales Volume
From rental property buyouts
0
Homes Closed
0
QR Code Redemptions
0
Facebook Ad Displays
0
Clicks
0
Google Ad Displays
0
Clicks

The Challenge

A real estate investor wanted to simplify the selling process for landlords frustrated with tenants, whether they owned vacant properties or had renters. Many out-of-state landlords were unaware of the option to quickly sell without dealing with repairs, inspections, or agent fees.

The Strategy

OMNI reach launched a bold campaign: “Tired of Tenants? Sell Your Rental Fast for Cash.” Postcards were mailed to vacant or occupied rental property owners in high-demand areas. The message emphasized fast closings, no repairs, and no commissions. QR codes allowed recipients to quickly access an offer request page. Google and Facebook ads reinforced the message, reaching both owners and property investors who had previously inquired about similar properties.

The Results

From 6,300 postcards mailed, 95 QR code leads were generated, resulting in 5 rental properties sold for cash, totaling $2.5 million in sales volume. The campaign achieved 1,275% ROI, proving to be a highly effective tool for rental property investors looking to offload underperforming assets quickly.

$2,500,000
Sales Volume
1,275%
Return on Investment

Digital Ad Network Performance

PlatformAd DisplaysClicks
Google7,400195
Facebook6,800172

Key Takeaways

  • The “Tired of Tenants” message resonated with owners looking for a quick exit

  • AI targeting refined outreach to landlords with high turnover or vacancy rates

  • The QR code funnel increased engagement, and quick offers reduced follow-up work

  • The combination of print, digital ads, and trust-building messaging brought solid results

Plan Your Free Direct Mail Campaign Today

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with direct mail marketing.

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