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IT Firm Boosts Free Assessment Bookings with AI-Powered Postcard Campaign
The Challenge
Using OMNI reach SMB — a machine-learning-powered marketing platform — the IT firm launched a multi-touch postcard and digital ad campaign targeting decision-makers at small businesses. The postcard featured a clear headline, value-driven icons, and a QR code that led to a free IT assessment scheduler. OMNI reach’s AI filtered commercial addresses based on business type, employee count, and past online tech behavior, ensuring each contact was highly relevant. Retargeted Google and Facebook ads reinforced the message online, creating repeat exposure that helped drive action.
The Strategy
Using OMNI reach SMB — an AI-powered direct marketing platform — the company launched a targeted campaign combining physical postcards with synchronized digital ads. OMNI reach identified households in newer developments and matched them against known move-in dates to estimate when their builder warranty would expire. Postcards featuring a bold “Is Your Builder Warranty Expiring?” headline and a call-to-action to book an 11-month inspection were mailed to 6,900 homes. A QR code enabled fast mobile booking, and digital ads on Facebook and Google retargeted recipients across multiple devices to reinforce visibility and urgency.
The Results
The campaign drove 59 total responses, including 41 tracked calls and 18 online bookings. With an average deal value of $2,000–$3,500, the company generated $21,300 in new recurring and one-time service revenue. The QR code played a key role in facilitating instant bookings, while Facebook delivered the highest number of initial engagements. The campaign achieved a 400% ROI and gave the firm a repeatable system for pipeline growth.
Key Takeaways
OMNI reach AI helped target business owners and office managers most likely to need outsourced IT
QR code booking simplified conversions and shortened the sales cycle
Layering postcards with retargeting ads increased brand recall and trust
Customer Reviews
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