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Kids' Furniture Store Boosts Sales with AI-Powered Mail + Digital Campaign
The Challenge
Little Nest Furniture needed a way to drive more foot traffic into their retail showroom and boost online orders for their kids’ bedroom collections. Despite strong branding, the store struggled to reach new families in the area at the exact moment they were shopping for home updates. Their goal was to get more eyes on their playful, colorful room sets and turn awareness into action.
The Strategy
Using OMNI reach, Little Nest launched a coordinated campaign that mailed postcards to households with children while simultaneously running digital ads across Google, Facebook, and Instagram. Their creative emphasized colorful rooms, fun designs, and value messaging like “Furniture That Grows With Them.” Each postcard featured clear product categories, a scannable QR code for online shopping, and brand-consistent visuals. OMNI reach’s AI-powered targeting ensured the campaign only reached families most likely to be in the market for youth furniture.
The Results
The results were dramatic. Over 2,300 ad clicks and 63 tracked responses generated $31,200 in revenue from in-store visits and online orders. The postcard acted as the initial touchpoint, while digital ads reinforced visibility during the shopping process. ROI came in at over 520%, making this the store’s most successful marketing push since opening.
Key Takeaways
Bright, family-friendly visuals and a simple value proposition drove excellent engagement
OMNI reach’s intelligent targeting connected with young families actively furnishing kids’ rooms
Multi-touch exposure across mail and digital created consistent momentum and conversion
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
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