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Local Gift Shop Thanks Customers and Boosts Holiday Visits with OmniReach
The Challenge
A local specialty gift shop needed to thank loyal customers while also bringing in more foot traffic during the competitive holiday shopping season. Their goal was to increase repeat visits and redeemable offers without relying solely on online promotions, which hadn’t worked as well in the past.
The Strategy
With the help of OMNI REACH’s AI-powered platform, the business launched a hybrid postcard and digital campaign targeting past and likely new customers. The AI engine automatically filtered high-intent leads based on past visit behavior, seasonal shopping habits, and location. The campaign featured a warm, festive thank-you message with a 15% discount incentive and a QR code to make redemption seamless and fast for mobile users. OMNI REACH’s digital ads followed up with the same warm message across Google and Facebook for consistent branding and recall.
The Results
The shop mailed 6,200 postcards and saw 93 new customer visits in addition to 61 redemptions from existing clients. Combined, these interactions generated $24,800 in seasonal revenue — a 410% ROI. Digital ads delivered more than 115,000 impressions with a strong clickthrough rate, contributing to increased store awareness during peak holiday traffic.
Key Takeaways
OMNI REACH’s AI targeting helped identify and reach the right local shoppers for a thank-you holiday campaign
QR code integration simplified coupon redemption, especially for mobile users
Messaging consistency between mail and digital ads increased brand trust and recall
Postcard marketing isn’t just for acquisition — it’s highly effective for loyalty-building too
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
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