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Local Pharmacy Gains 240+ Prescription Refills with AI-Powered Postcard Campaign
The Challenge
WellSpring Pharmacy, a neighborhood health provider, wanted to increase local awareness and boost refill activity, especially among patients who had not visited in over six months. With growing competition from mail-order services and national chains, they needed a solution that would cut through the noise and bring customers back to their trusted hometown pharmacy
The Strategy
Using OMNI reach — our AI-powered lead generation and retargeting platform — the pharmacy launched a hybrid campaign that combined 10,000 high-impact postcards with personalized digital ads across Google and Facebook. Each postcard featured a clear, inviting headline and a QR code for instant refill access. OMNI reach’s intelligent targeting ensured the campaign was delivered only to those most likely to respond — including past refillers, elderly households, and nearby residents seeking convenient care. The integrated QR code provided a frictionless path to refill online, enhancing ease and urgency.
The Results
The campaign generated 243 confirmed refills, including 185 QR code scans, leading to an estimated $24,000 in revenue — a 418% return on investment. The digital ads served over 16,000 impressions and drove 323 clicks, keeping the brand top-of-mind throughout the campaign window. The pharmacy also noted a rise in walk-ins and family referrals, further extending the campaign’s long-term value.
Key Takeaways
The QR code created an immediate and easy response path, significantly increasing refill conversions.
AI-powered OMNI reach targeting delivered postcards and ads to patients most likely to act.
This was the pharmacy’s highest-converting refill promotion to date — proving that hybrid outreach drives real revenue.
Customer Reviews
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