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Local Veterinary Clinic Attracts 120 New Patients with OMNI REACH + Postcards
The Challenge
A growing veterinary clinic wanted to expand their pet patient base and promote introductory offers for checkups, dental services, and preventative treatments. Their existing social media efforts weren’t reaching local pet owners effectively, and walk-ins were inconsistent. The challenge was to reach high-value households with pets and prompt them to take advantage of limited-time discounts on veterinary care.
The Strategy
OMNI REACH developed a hyper-targeted postcard and ad campaign that mailed 4,000 high-quality postcards to local pet-owning households. The card highlighted tiered discounts, including a free office visit, $50 off dental care, and $15 off flea/tick treatment. Integrated AI technology matched prospects based on pet ownership interest, home demographics, and online behavior. QR codes made appointment scheduling fast and trackable. Google and Facebook ads continued engagement post-mailing, reinforcing brand visibility.
The Results
The campaign attracted 120 new pet patients and drove over $37,000 in new revenue. The ROI hit 510%, thanks to repeat bookings and bundled services. The QR code had a high scan rate, particularly for those seeking dental offers. Many new clients became long-term customers, and the clinic filled its weekday slots for nearly a month straight.
Key Takeaways
AI-powered OMNI REACH identified high-potential pet households
Discounts triggered fast action, especially first-time visits
QR codes drove mobile engagement and simplified scheduling
Clinic saw its best patient growth month in over a year
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
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