Huge Savings Await – Don’t Miss Out!
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.
Medical Billing Firm Increases Lead Quality with Guaranteed-Results Postcard Campaign
The Challenge
A medical billing company needed to increase qualified leads for its accuracy-focused services. Their core differentiator — a reduction in claim rejection rates — wasn’t resonating through generic ads or email outreach. Many healthcare providers were either stuck with inefficient billing partners or unaware that lower rejection rates could save them thousands. To stand out, the billing firm wanted to promote a bold, risk-free offer: “First month free if your rejection rate isn’t reduced.” They needed a campaign that would reach medical practices directly, spark conversation, and drive leads to a quick, measurable conversion point.
The Strategy
Using OMNI reach SMB, the firm launched a high-performance direct response campaign combining print and digital marketing. A clean, confident postcard emphasized their “accuracy guarantee” and included a QR code that led directly to a claim review request form. OMNI reach’s AI-driven targeting engine selected ideal prospects based on NPI data, office size, and electronic claims volume. Matching digital ads ran on Google and Facebook, retargeting decision-makers at independent practices, urgent care centers, and multi-physician groups. The integrated postcard and ad campaign created multiple touchpoints for awareness and action.
The Results
The campaign generated 52 total responses and 36 tracked phone inquiries, with over 1,600 ad clicks across platforms. The billing company booked 18 strategy calls, resulting in $19,800 in new revenue from signed contracts and upgrades. Many providers praised the offer’s clarity, and the QR code booking made the sales process smoother for busy administrators. OMNI reach’s intelligent targeting ensured minimal wasted spend and maximum return — achieving a 395% ROI and establishing a repeatable lead-gen model.
Key Takeaways
OMNI reach AI helped the firm reach healthcare offices with high rejection rates and billing complexity
A performance-based offer (“first month free”) made the campaign highly credible and easy to act on
QR integration helped administrators respond quickly and reduced time-to-lead
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.