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MedSpa Rebooks 96 Past Clients with $49 Facial Reactivation Postcard
The Challenge
A luxury MedSpa was experiencing client drop-off in its skincare department, particularly among facial clients who hadn’t returned in 4–6 months. Manual outreach and discounts weren’t working — they needed a strategic way to reactivate lapsed clients at scale.
The Strategy
OMNI reach launched a gentle, beauty-forward direct mail campaign offering a $49 facial to past clients. The postcard featured personalized timing (“It’s been 4 months…”) and a QR code that led to a booking form with a private offer. OMNI reach’s AI engine ensured mailings went to past customers most likely to rebook based on prior service frequency, spending behavior, and response to incentives. Coordinated Google and Facebook ads created top-of-mind awareness and trust.
The Results
From a mailing of 10,000 postcards, the campaign produced 142 QR code scans and 96 actual rebookings. With upsells and product purchases, the total revenue reached $28,800, delivering a 641% return on investment.
Key Takeaways
Reminder-based messaging effectively reactivated dormant facial clients
AI-powered segmentation identified lapsed clients with high intent to return
QR code funnel created a private, frictionless way to redeem the offer
Coordinated digital and print outreach made the campaign feel personal and intentional
Customer Reviews
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