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Local Moving Company Books More Jobs with Instant Quote QR Campaign
The Challenge
A locally-owned moving company was looking to generate more leads during its peak spring-to-summer season. Despite high ratings and a track record of service excellence, the company was struggling to consistently attract new customers in its service radius. Competing providers were investing heavily in paid search and listings, leaving the brand less visible at key decision-making moments. The team needed a campaign that would reach homeowners and renters planning a move, prompt them to act quickly, and make the quote process seamless.
The Strategy
Using OMNI reach SMB, the company launched a dual-channel marketing campaign featuring a high-impact postcard and a synchronized digital ad series. The postcard included the message “Your New Home Starts Here” alongside a prominently placed QR code for instant quotes. OMNI reach’s AI system identified recipients based on recent mortgage records, rental turnover data, and moving-related search behavior. Matching Facebook and Google ads followed recipients across devices, driving urgency with “limited slots” messaging and reinforcing brand trust. The QR code led to a mobile-friendly scheduling tool that captured lead details and automated callbacks.
The Results
The campaign mailed 7,900 postcards and delivered over 116,000 combined impressions through Facebook and Google. It generated 66 total responses, including 44 tracked calls and 22 online quote requests. The company booked 18 moves within the first two weeks and closed over $28,400 in revenue. With a 450% return on investment, the campaign proved highly scalable, and the QR code served as the most effective lead source. Many customers cited the ease of scanning and booking on mobile as a key factor in their decision.
Key Takeaways
OMNI reach AI identified households preparing to move based on real behavior, not assumptions
The QR code created a seamless transition from print to mobile booking
Combining postcards with retargeting ads increased lead quality and conversion speed
Customer Reviews
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