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New Realtor Launches Strong in Chicago with AI-Driven Postcards + Ads
The Challenge
A new real estate agent in Chicago needed to introduce himself quickly and build visibility in a highly competitive market. Online leads were cold, and referrals hadn’t yet kicked in. He needed an affordable way to break through the noise and start conversations with active home buyers and sellers.
The Strategy
OMNI REACH designed a bold postcard announcing the new agent’s presence, backed by AI-powered targeting of nearby homeowners and prospective movers. A QR code directed prospects to a consultation form and digital business card. Simultaneously, matching Facebook and Google ads ensured people who saw the postcard saw the agent again online — keeping his name top-of-mind across platforms.
The Results
The campaign mailed 7,200 postcards and resulted in 7 closed transactions, totaling $92,400 in commissions. ROI soared to 604%. More than 1,600 ad clicks led to dozens of warm leads, with several homeowners saying they “recognized his face from both the postcard and an ad.” This synergy helped build instant credibility.
Key Takeaways
OMNI REACH AI focused on recent home searchers and likely sellers
Postcard + ad synergy maximized recognition and brand trust
QR code simplified contact — leading to fast listing appointments
This campaign launched the agent’s brand with long-term momentum
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.