Optometry Case studies

Optometry practices are increasing patient bookings and growing their local visibility by combining postcard marketing with AI-powered digital ads. These optometry campaigns strategically reach individuals during key healthcare decision windows—such as back-to-school vision checks, annual eye exams, or seasonal insurance renewals—promoting services like comprehensive eye exams, designer eyewear specials, and contact lens fittings. Each postcard is designed to build trust, featuring friendly provider imagery, clear value propositions, and QR codes for instant appointment scheduling.Powered by OMNI reach’s AI-driven targeting, the strategy identifies households most likely to respond—such as families with children, adults over 40, or individuals with prior optical purchases—and retargets them on Facebook and Google with personalized ads. This hybrid approach ensures consistent visibility, drives qualified leads to book appointments, and reinforces the clinic’s reputation across both physical and digital touchpoints. By aligning smart data with empathetic messaging, optometry practices are turning everyday eye care reminders into lasting patient relationships.