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Painting Company Wins New Homeowners with Targeted QR Discount Campaign
The Challenge
A residential painting company wanted to target new homeowners who had recently moved into the area — a prime audience for services like interior painting, accent walls, and kitchen cabinet refinishing. However, traditional marketing efforts such as online listings and word-of-mouth referrals weren’t delivering consistent volume. The company needed a direct and persuasive way to reach new movers, present a compelling offer, and convert interest into booked estimates quickly.
The Strategy
With OMNI reach SMB, the painting company launched a multi-channel marketing campaign that combined beautifully designed postcards with coordinated digital ads. The campaign featured an attention-grabbing $150 off offer for new homeowners and a QR code that led directly to a scheduling form for estimates. OMNI reach’s AI-powered targeting engine identified households that had moved within the last 90 days using real property records and home improvement interest data. Matching Facebook and Google ads retargeted recipients with before-and-after visuals and seasonal service reminders. The QR code offered a frictionless transition from postcard to quote request, especially on mobile devices.
The Results
The campaign mailed 8,100 postcards and delivered over 110,000 digital impressions. It generated 63 total responses — including 41 tracked calls and 22 direct quote requests. The company booked 19 jobs within the first month and brought in $24,700 in revenue, covering projects ranging from full interiors to kitchen cabinet makeovers and accent walls. The postcard’s professional design and highly specific message resonated with new movers looking to personalize their homes. The company saw a 430% return on investment and plans to rerun the campaign quarterly with updated seasonal creative.
Key Takeaways
OMNI reach AI effectively identified and delivered offers to high-potential new movers
QR code booking removed friction and captured leads directly from print
The $150 offer drove urgency and helped the brand stand out in a crowded service space
Customer Reviews
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