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Payroll Company Attracts Small Business Clients with Flat-Rate Postcard Campaign
The Challenge
A payroll services firm was struggling to attract small business clients frustrated by inconsistent billing models and hidden fees. Although they offered a highly competitive flat-rate monthly pricing structure, their message was getting lost in an overcrowded market dominated by large national providers. Many of their ideal prospects — small business owners and office managers — were unaware that a simpler, more transparent alternative existed. The company needed a direct-response campaign that would communicate their flat-rate advantage clearly and get decision-makers to act fast.
The Strategy
To break through, the firm launched a targeted campaign using OMNI reach SMB — an AI-powered marketing platform that combines direct mail with retargeted digital ads. A clean, professional postcard highlighted their flat-rate offer and “No hidden fees” guarantee. It featured a prominent QR code that took recipients to a simple form where they could schedule a demo or instantly request a proposal. OMNI reach’s AI targeted recipients based on business size, industry, and signs of payroll provider churn. The digital component included Google and Facebook ads that mirrored the postcard design, ensuring message consistency across print and screen.
The Results
The campaign mailed 7,300 postcards and delivered more than 108,000 ad impressions, generating 54 total responses — 38 tracked phone calls and 16 QR code conversions. The company closed multiple new clients with an average contract value of $1,200, leading to $17,600 in new revenue. The offer’s clarity and the ease of QR-based response shortened the sales cycle significantly. The campaign achieved a 420% ROI and gave the company a repeatable framework for seasonal enrollment pushes and industry-specific outreach.
Key Takeaways
OMNI reach AI identified high-churn payroll accounts ready for a simpler solution
Flat-rate messaging built immediate trust and differentiated the firm from competitors
The QR code created a seamless mobile path from postcard to proposal
Customer Reviews
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