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Pediatric Dental Office Increases Exams and Whitening With Family Mailer Campaign
The Challenge
This pediatric dental practice wanted to fill openings in their hygiene schedule and increase whitening upgrades and ortho screenings. While their internal reminders were strong, they needed a fresh campaign to bring in new families before summer break.
The Strategy
They launched a 5,100-piece postcard campaign targeting local parents with children ages 4–14. The design featured a bright, cheerful headline — “Healthy Bright Smiles!” — and four irresistible offers, including free consults and an electric toothbrush gift. Facebook and Google ads launched in sync using OMNI reach SMB, reinforcing the offers across mobile and desktop devices.
The Results
The campaign brought in 27 total responses, with 21 from tracked phone calls. They booked 18 new patient exams and converted 6 families into ongoing ortho/whitening plans, generating $14,400 in revenue. The ad campaign produced 14,800 impressions and over 197 clicks.
Key Takeaways
Pediatric dental campaigns perform best with bright colors and multiple offers
OMNI reach SMB simplifies lead tracking across channels
Parents appreciated the clear call-to-action and bonus offers
This was the office’s most successful acquisition campaign in 3 years
Customer Reviews
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