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Personalized QR Codes

QR codes are no longer just tech gimmicks—they’re powerful conversion tools. Our Personalized QR Codes connect your print campaigns directly to your digital funnel, track engagement in real time, and adapt based on user behavior. With AI behind the scenes, every scan becomes a smarter opportunity to convert.

QR code on a dental postcard scanned by a smartphone to unlock special offers and appointment booking.

Turn Every Mail Piece Into an Interactive Experience

When someone scans your QR code, they’re instantly connected to your offer, landing page, booking form, or product. But what happens next? That’s where personalization and AI make the difference.

Our QR code system gives you more than a link:

  • Personalized destination pages for each recipient

  • Real-time tracking of scans by location, device, and time

  • Variable QR codes that match each mail recipient

  • Dynamic routing options based on user behavior

  • Great for lead capture, appointment booking, reviews, and promotions

Your campaign doesn’t just end in the mailbox—it invites action.

Illustration showing QR code scan results including time, location, offer, and engagement data.
HVAC postcard featuring a 15% special offer and QR code for online claim and scheduling.

How AI Enhances Every Scan

We use machine learning to analyze every interaction. That means:

  • More relevant follow-up messages

  • Smart segmentation based on who scans and when

  • Data-driven insights to optimize future campaigns

  • Automatic retargeting suggestions (print + digital)

This isn’t just QR—it’s conversion intelligence.

Illustration showing QR code use cases like booking an appointment, getting a coupon, or donating.

Where Personalized QR Codes Work Best

These smart codes are ideal for any campaign that needs to close the loop between offline and online:

  • Direct mail postcards and letters

  • Brochures, flyers, and rack cards

  • Event invites, RSVP cards, and appointment reminders

  • Loyalty and reactivation campaigns

  • In-store displays, packaging, or receipts

Whether you want more visits, more bookings, or more data—QR makes it happen.

Person scanning a QR code printed on a sign for information or promotion access.

Advanced Features You Can Add

  • Dynamic Redirects – Change the landing page after sending without reprinting
  • UTM Tagging – Track traffic in Google Analytics with built-in tags
  • Form + Call Integration – Trigger pop-up forms, calls, or email captures
  • A/B Testing – Run different QR pages and compare engagement
  • Geo Tracking – See where scans are happening and optimize by location
  • Optional OMNI Reach add-on – Turn scans into audiences for digital ads on Google, Facebook, and Instagram
Close-up of a person scanning a large QR code using their smartphone for instant online action.

FAQs

A: It’s a QR code unique to each recipient that leads to a tailored landing page or experience.

A: Yes. You can track scans by name, geography, campaign, and more.

A: Yes. Most smartphone cameras scan them instantly—no app required.

A: Dynamic QR codes can be redirected even after printing.

A: They’re personalized, trackable, and optimized for marketing—so you get more data and results.

A: Yes. We integrate them into any printed piece you’re mailing.

A: Yes. We use encrypted, privacy-compliant redirection links.

A: Absolutely. We handle code generation, design, and landing page support.

Plan Your Free Direct Mail Campaign Today

Join over millions of businesses growing 
with direct mail marketing.

Please enable JavaScript in your browser to complete this form.
We respect your privacy. Your information is secure.Privacy policy.