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Pool Company Books 76 Tune-Ups with $99 Summer-Ready Campaign
The Challenge
SunSplash Pool Services wanted to ramp up summer bookings early in the season, promoting a limited-time $99 tune-up to kick off their busiest quarter. They needed to reach homeowners fast — before competitors flooded the market.
The Strategy
OMNI reach SMB built a high-energy campaign featuring a vibrant, family-friendly design and the bold headline: “Is Your Pool Summer-Ready?” The offer was clear: a $99 tune-up, this month only. A QR code enabled immediate booking. AI-powered targeting identified homeowners with pools or in pool-zoned areas, especially those who had service gaps in the prior year. Google and Facebook ads reinforced the offer across mobile and desktop for maximum saturation.
The Results
From 6,400 postcards, SunSplash booked 76 service calls and generated $24,025 in revenue — including upsells like filter replacements and chemical treatments. With 89 QR code scans and over 200 digital ad clicks, the campaign delivered a 1,376% ROI.
Key Takeaways
Bright visuals and seasonal urgency created immediate engagement
OMNI reach AI focused on homes most likely to need maintenance in early summer
QR codes and limited-time pricing boosted conversions quickly
This campaign produced the strongest early-season bookings in company history
Customer Reviews
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