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Preschool Boosts Enrollment With 50% Off Registration Postcard Campaign
The Challenge
This preschool needed to fill spring enrollment spots and promote a new 7-day program that included meals. Their email list had gone cold, and prior social ads weren’t converting parents who were comparing options online.
The Strategy
They mailed 5,000 postcards to parents of children aged 1–6, offering 50% off registration. The messaging emphasized quality education, full-day meals, and small class sizes. OMNI reach SMB launched Google and Facebook ads matching the campaign design to maximize recall and clicks. Calls, forms, and click-throughs were tracked in real time.
The Results
The campaign generated 35 total responses — 27 phone calls and 8 form submissions. The school enrolled 18 full-time and 6 part-time students. Revenue from enrollments reached $19,800. Ads generated over 15,700 impressions and 220+ clicks, outperforming the client’s past paid media campaigns.
Key Takeaways
50% off registration effectively breaks price resistance with new parents
OMNI reach SMB delivers trackable ROI from ad to call to conversion
Real photos and vibrant design improve trust and recall over stock-style promotions
This was the best-performing preschool campaign the center had used in 3 years
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
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