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Preschool Fills Classrooms With Bright, Deadline-Driven Registration Campaign
The Challenge
This preschool wanted to quickly boost Pre-K and toddler enrollment for the upcoming quarter. Local awareness was limited, and previous outreach lacked urgency. The team needed an offer that would drive fast responses from parents actively looking for care.
The Strategy
They mailed 4,800 postcards promoting FREE registration for new families. The colorful design used real photos and a handwritten-style headline to feel personal and inviting. OMNI reach SMB matched the postcard offer with Google and Facebook ads targeting parents of children 1–6 within a 7-mile radius.
The Results
The campaign generated 37 total responses — 28 tracked calls and 9 digital form completions. They enrolled 23 new students and reactivated 4 lapsed families. Revenue totaled $20,300. Ads produced 15,800+ impressions and over 225 total clicks.
Key Takeaways
Urgency + incentive (FREE registration) increased lead quality and speed
OMNI reach SMB created full-funnel visibility from postcard to enrollment
The bright, cheerful design earned positive feedback from touring families
This campaign generated their best ROI of the school year
Customer Reviews
Plan Your Free Direct Mail Campaign Today
Join over millions of businesses growing
with direct mail marketing.