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PT Clinic Boosts Referrals with Physician-Focused Direct Mail and Ad Campaign
The Challenge
A growing physical therapy clinic wanted to increase its referral base among physicians in the area. While the clinic had strong relationships with a few orthopedic offices, they lacked broader awareness with family doctors, internists, and specialists who frequently refer patients for post-op rehab, balance therapy, or chronic pain management. The challenge was not only to capture attention, but to build enough trust for physicians to refer their patients to a new provider.
The Strategy
Using OMNI reach SMB — an AI-enhanced direct response system — the clinic launched a targeted campaign combining referral postcards and digital ads aimed specifically at medical professionals. The postcard focused on the clinic’s collaborative care model and emphasized key services such as neuromuscular re-education and chronic pain relief. OMNI reach’s AI engine identified physicians, urgent care providers, and family practices within driving distance, prioritizing offices with high referral volume. A QR code allowed physicians and office managers to quickly submit referral requests, while digital ads reinforced the brand and services across web and mobile devices.
The Results
The campaign delivered 50 responses, including 33 tracked phone inquiries and 17 direct referrals through the QR form. The clinic generated an estimated $19,500 in revenue through evaluations and multi-visit therapy packages. Facebook proved particularly effective for retargeting medical office staff, while the postcard prompted in-office discussions about new referral options. The clinic reported several new long-term referral sources and saw a 390% return on investment.
Key Takeaways
OMNI reach targeting successfully identified and engaged referral-ready medical professionals
Clear messaging and QR-based forms simplified the referral process for busy offices
A combination of mail and digital ads created lasting brand recall within the provider community
Customer Reviews
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